Keyword and Search Engines Statistics

All figures are given as percentages and the data is compiled from searches done in the last month from the report date.

Current Report: 2020-01-01

Previous Reports:
2019-12-01 2019-11-01 2019-10-01 2019-09-01 2019-08-01 2019-07-01 2019-06-01 2019-05-01 2019-04-01 2019-03-01 2019-02-01 2019-01-01 2018-12-01 2018-11-01 2018-10-01 2018-09-01 2018-08-01 2018-07-01 2018-06-01 2018-05-01 2018-04-01 2018-03-01 2018-02-01 2018-01-01 2017-12-01 2017-11-01 2017-10-01 2017-09-01 2017-08-01 2017-07-01 2017-06-01 2017-05-01 2017-04-01 2017-03-01 2017-02-01 2017-01-01 2016-12-01 2016-11-01 2016-10-01 2016-09-01 2016-08-01 2016-07-01 2016-06-01 2016-05-01 2016-04-01 2016-03-01 2016-02-01 2016-01-01 2015-12-01 2015-11-01 2015-10-01 2015-09-01 2015-08-01 2015-07-01 2015-06-01 2015-05-01 2015-04-01 2015-03-01 2015-02-01 2015-01-01 2014-12-01 2014-11-01 2014-10-01 2014-09-01 2014-08-01 2014-07-01 2014-06-01 2014-05-01 2014-04-01 2014-03-01 2014-02-01 2014-01-01 2013-12-01 2013-11-01 2013-10-01 2013-09-01 2013-08-01 2013-07-01 2013-06-01 2013-05-01 2013-04-01 2013-03-01 2013-02-01 2013-01-01 2012-12-01 2012-11-01 2012-10-01 2012-09-01 2012-08-01 2012-07-01 2012-06-01 2012-05-01 2012-04-01 2012-03-01 2012-02-01 2012-01-01 2011-12-01 2011-11-01 2011-10-01 2011-09-01 2011-08-01 2011-07-01 2011-06-01 2011-05-01 2011-04-01 2011-03-01 2011-02-01 2010-12-01 2010-11-01 2010-10-01 2010-09-01 2010-08-01 2010-07-01 2010-06-01 2010-05-01 2010-04-01 2010-03-01 2010-02-01 2010-01-01 2009-12-01 2009-11-01 2009-10-01 2009-09-01 2009-08-01 2009-07-01 2009-06-01 2009-05-01 2009-04-01 2009-03-01 2009-02-01 2009-01-01 2008-12-01 2008-11-01 2008-10-01 2008-09-01 2008-08-01 2008-07-01 2008-06-01 2008-05-01 2008-04-01 2008-03-01 2008-02-01

Query Size By Country

The following table contains the percentage of single vs. multiple word searches in various languages.. It provides a good indication of the current search behaviour and how it differs in key regional markets.

For example, English users predominantly use 2 and 3 word search terms, with single keyword searches becoming less common. This information can help you target your keywords to the searching audience more effectively.

Words:	us	uk	au	ca	de	es	fr	nl	no	se	pl	pt	it
1	17.71%	19.00%	17.29%	18.54%	18.08%	19.62%	17.08%	22.67%	28.33%	26.40%	17.42%	%	17.04%
2	40.53%	43.53%	49.57%	46.13%	49.45%	42.70%	45.07%	44.71%	42.51%	44.65%	44.83%	%	43.17%
3	22.65%	22.30%	20.70%	21.49%	20.89%	21.21%	21.26%	19.87%	18.09%	17.98%	21.84%	%	22.63%
4	9.56%	8.07%	6.61%	7.24%	6.63%	8.50%	8.77%	7.16%	6.25%	6.18%	8.51%	%	9.13%
5	4.69%	3.57%	2.94%	3.27%	2.66%	3.91%	3.93%	3.02%	2.51%	2.53%	3.75%	%	4.07%
6	2.25%	1.67%	1.42%	1.53%	1.15%	1.88%	1.86%	1.30%	1.12%	1.10%	1.72%	%	1.90%
7	1.09%	0.82%	0.70%	0.78%	0.53%	0.94%	0.92%	0.60%	0.54%	0.52%	0.84%	%	0.92%
8	0.59%	0.43%	0.35%	0.44%	0.27%	0.51%	0.48%	0.30%	0.28%	0.27%	0.46%	%	0.49%
9	0.35%	0.24%	0.19%	0.24%	0.15%	0.30%	0.26%	0.16%	0.15%	0.15%	0.27%	%	0.27%
10+	0.57%	0.35%	0.24%	0.33%	0.20%	0.42%	0.37%	0.22%	0.22%	0.23%	0.38%	%	0.38%

Search Engine Market Share Per Country

The Search Engine Market Share Per Country table shows the percentage of searches performed on each major search engine per country. This can help you determine which search engine you should be targeting for paritular countries.

For example: If you are targeting the US, you may only be concentrating on Google, but 15% of searches are performed on Yahoo and you would miss out on this traffic.

Engines	us	uk	au	ca	de	es	fr	nl	no	se	pl	pt	it
Google	91.52%	94.54%	98.16%	95.33%	92.14%	95.31%	95.39%	98.26%	98.42%	98.56%	99.28%	0.00%	93.92%
Yahoo	1.58%	0.94%	0.30%	0.89%	0.61%	0.72%	0.78%	0.56%	0.55%	0.51%	0.26%	0.00%	0.64%
Bing	1.99%	0.71%	0.70%	0.75%	1.06%	0.39%	0.67%	0.31%	0.28%	0.23%	0.18%	0.00%	0.37%
AOL	0.05%	0.01%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
ASK	0.11%	0.09%	0.11%	0.07%	0.22%	0.07%	0.11%	0.08%	0.10%	0.10%	0.03%	0.00%	0.10%
Other	4.75%	3.71%	0.73%	2.96%	5.98%	3.51%	3.06%	0.79%	0.65%	0.61%	0.25%	0.00%	4.97%

Search Engine Market Share By Query Size

The Search Engine Market Share By Query Size table shows the total percentage of searches performed on each major search engine (see the Total row) and the percentage searches that are 1 word terms, 2 word terms, etc. per search engine.

Words:	Google	Yahoo	Bing	AOL	ASK	Other
Total	95.18%	1.52%	0.87%	0.02%	0.09%	2.33%
1	88.14%	4.69%	1.61%	0.02%	0.17%	5.38%
2	94.19%	1.85%	1.02%	0.01%	0.10%	2.83%
3	95.42%	1.15%	0.87%	0.01%	0.08%	2.47%
4	96.19%	1.01%	0.76%	0.01%	0.07%	1.96%
5	96.62%	1.03%	0.73%	0.02%	0.07%	1.52%
6	97.07%	1.07%	0.60%	0.01%	0.07%	1.18%
7	97.28%	1.12%	0.58%	0.01%	0.07%	0.94%
8	97.30%	1.19%	0.58%	0.02%	0.08%	0.83%
9	97.20%	1.25%	0.61%	0.02%	0.09%	0.84%
10+	96.59%	1.21%	0.69%	0.02%	0.10%	1.39%

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